Dell Says It Has Earned $3 Million From Twitter – Bits Blog – NYTimes.com

Dell Says It Has Earned $3 Million From Twitter – Bits Blog – NYTimes.com.

Dell said Thursday night that the company had earned $3 million in revenue directly through Twitter since 2007, when it started posting coupons and word of new products on the microblogging site. In the last six months, Dell Outlet earned $1 million in sales from customers who came to the site from Twitter, after taking 18 months to earn its first $1 million. Dell has also earned another $1 million from people who click from Twitter to Dell Outlet to Dell.com and make a purchase there.

Dell joins companies like Starbucks, JetBlue and Whole Foods as one of the most active corporate Twitter users. “It’s a great way to fix customer problems and hear what customers have to say, it’s a great feedback forum and it leads to sales — how can you miss?” said Richard Binhammer, who works in Dell’s corporate affairs office and is active on its Twitter accounts.

Twitter as a full fledged main stream marketing medium has arrived!

~ by kenberger on June 12, 2009.

Posted in Marketing, Social Media, Twitter

6 Responses to “Dell Says It Has Earned $3 Million From Twitter – Bits Blog – NYTimes.com”

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