Mac’s in Russia – my impressions

Having returned a few weeks ago from a trip to Moscow, I was struck by the number of Mac’s in use in public places there.  At my hotel where there was free WiFi in the lobby area (along with great work spaces) Mac out numbered PC’s every day. At one point I actually went around and counted – there were 15 people using laptops in the lobby and 10 of them were Mac’s. One of the PC’s appeared to be Acer  netbook running a OSX hack. In my travels I have seen as much as 50% Mac use in higher end hotels and planes – the chic crowd is always strong Mac users but this was not as much a chic group more of a business group.

One of my meetings was with a large Russian bank and again I was surprised to see the management using Mac’s on their desks. When I asked why the response was not what I expected (easy to use etc), but rather more secure.  I took this initially to mean freedom from Viruses etc. But after further discussions it turned out what they mean is real security. In a world where everyone is paranoid of the government watching what you are doing (don’t know if this is warranted today or habits from an earlier time) they believe that the government can easily spy on what you are doing with a PC, but they have no ability to spy on a Mac.

My friends who travel a lot in Russia (and elsewhere in Europe) confirmed that the popularity of Mac’s in Moscow and commented that Russian business is almost as Mac centric as France (the Mac’s traditional Euro strong market).

Now all this is obviously anecdotal not factual market share numbers, and I am sure that among the more cost conscious masses the PC is still king.  Also I would think the sales numbers for Apple in Russia are not reflective of this as many of the Mac users I met bought their computers in the US or western Europe.

~ by kenberger on June 4, 2009.

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